The Difference Between Glossy, Satin, and
Matte Labels

There are plenty of finishing options for product labels, but there’s only one that’s perfect for your design. Glossy, matte, and satin finishes can all look amazing in different situations, so it’s important to figure out which options are right for the look and feel of your labels. Let’s break down the differences between these types of label finishes and why one might be the best option for your products.

What is a Glossy Label Finish?

A glossy finish is a characteristic of laminate or varnish that has a high shine effect. This finish will leave a glossy sheen to your product labels that will certainly pop to consumers.

The reason for this shine is because glossy finishes reflect light. A gloss laminate adds a protective film to the top of your label that will not only protect your design but also catch the light in attractive ways.

Glossy label finishes have some visual benefits aside from just catching the light. The shine from a gloss gives designs a lot of color contrast, which is great for label design with an interesting complex color scheme. That bright luster also makes products feel very new and exciting, much like a toy that just came out of its packaging for the very first time.

What are Satin and Matte Label Finishes?

Unlike a gloss, a matte finish is an effect that creates a dulled and non-reflective surface. Matte laminates are applied to the top of your label material in the same fashion as their glossy counterparts, except that these finishes have the opposite of shiny. A satin finish accomplishes the same goal as a matte laminate. The key difference is that satin is the term used for UV varnishes, whereas matte is used in describing laminates.

While glossy surfaces shine for consumers, matte and satin finishes attract attention for different reasons. The dulled effect is by no means boring – in fact, the subtle, muted look imparts a sophistication that creates a more mature, natural feel for your products.

The “flat” effect of a matte or satin finish also allows other design elements to shine. These capabilities allow you to play with the softer aesthetic of matte and satin finishes to add some class and intrigue to your packaging.

Invest in the Right Label Solution for Your Products

No matter which aesthetic you prefer, it’s important to use the right finish to enhance and protect your design. Labels work with you to determine the best mix of material, adhesive, and finish for your exact labeling needs. Whether you need custom matte labels, high gloss labels, or some other solution, we can deliver the right solution for your exact needs