Campaign Labels vs Stickers

One question that we’re often asked by customers is “What is the difference between labels and stickers and which should I choose?”.

To the casual observer, there may not be any obvious difference between a label and a sticker. Both labels and stickers consist of a substrate (material) that a design is printed onto, and they both have adhesive backing allowing them to attach to something. Indeed, perhaps the only significant difference between labels vs. stickers is the intended usage – or as we often say here at Labels, “labels are intended to SELL something (usually a product), whereas stickers mostly SAY something (like a message).

While we focus primarily on product labels here at Labels, the fact is that the same processes and equipment work perfectly well for “stickers”. There is one minor caveat – our equipment is specially set up to produce rolls (not sheets) because product labels typically get applied using mechanical equipment, which only works efficiently with continuous rolls. Most companies that specialize in stickers will usually print them on sheets instead of rolls – and which approach you prefer is a personal choice.

Also, keep in mind that we offer super-fast production times and we also ship your labels (or stickers). Make your own product labels or promotional stickers with our digital printing presses. If you have more questions or aren’t quite sure about which printing choice you should make for your campaign stickers or labels, feel free to contact us.