Candle Label Considerations
Whether your candles are sold at your local farmers’ market or in stores across the country, high-quality candle labels play an important role in the success of your brand. Candle labels may seem simple at first, but there are several factors that can make your investment go up in smoke. Here’s what you should consider when investing in new labels for your candles.
While various products need to share different information depending on the nature of the components, there are some details that are pretty standard for every product label. As such, you’ll want to start by including the following pieces of information on your candle labels:
- Product name
- Company name and logo
- A unit of measurement (in this case, candle weight)
- Contact information/website
Once those are covered, there are some candle-specific details you should add. The following information will provide consumers with some specific details that will help them decide which of your products is right for them.
- Candle scent
- Type of wax used
- Projected burn time (hours the candle will last)
- Container specifications
Between branding and information, you may reach a point where you’re tight on label space. Fortunately, you may be able to utilize the size, shape, and packaging of your candle to improve your branding.
It’s no surprise that the side of your candle – or the container it sits in – is a prime spot for label placement. However, you shouldn’t overlook the underside of your product. While the side of your panel is a great spot for basic product info and special design elements, you can include fire safety and other less brand-heavy details on a separate label applied to the bottom of your candle or container. Container lids also offer more potential for labeling space. If it has a surface, there’s an opportunity for branding as long as your label can survive in that space.
From design to application, there are several variables that can impact the success of your labels. However, it can be difficult to identify the right solution for your exact product without an expert.
Fortunately, Labels can help you figure out how to get the most out of your candle labels. Our experts can work with you to not only determine the right materials and adhesives for your labels but also how to enhance your designs through special printing capabilities. Contact us today if you’re ready to invest in custom candle labels for your business.
