Bottle Labels for Essential Oils: What You
Need to Know
The essential oil business is a multi-billion-dollar industry in the U.S. While that means there’s plenty of opportunities, it also means that there’s quite a bit of competition. That’s why it’s important to make sure your essential oil packaging makes a good first impression.
Of course, not just any essential oil labels will do. Not only do you need to make sure your labels look great, but you also need to consider a few potential issues. From selecting waterproof labels that can stand up to the oil-based ingredients inside to make sure all labeling requirements are met to creating an eye-catching design, we break down a few considerations for investing in new bottle labels for your essential oils. Bottles come in all sorts of shapes and sizes. Whether you distribute 5 ml roller bottles, 8 oz. bottles, or any size in between, you want to make sure that your label fits well on your container.
When it comes to proper label sizing, you should consider more than just how much your container can hold. You also need to plan for the specific dimensions of your bottles. Tall, thin bottles and short, wide bottles are going to require different label shapes, regardless of if they contain the same net quantity of essential oils.
The same label size won’t work for every container, but there’s an easy trick to give you a good idea of the right label measurements for your essential oil bottles. Cut a rectangular piece of paper and wrap it around your bottle. If it’s too big in either direction, trim it down until it fits, then measure your piece of paper. This will give you an approximation of the right dimensions when it comes time to ordering labels for your products.
Another important note about label sizing is that essential oil bottles can be rather small compared to packaging for other products. This means you’ll need to plan your design in a way that both fits the space allowed on your label and differentiates your products from your competition.
You will also need to use an aggressive adhesive. The small circumference of the container makes the label want to ‘pop off the bottle. This is because the natural rigidity of the material makes it want to return to its original shape. Be sure to ask about adhesive aggressiveness when you select materials.
Whether you sell your essential oils online or offline, the quality of your packaging makes a difference. Your packaging should make your essential oils stand out in a crowd, not blend in with everyone else.
Just because your label is tight on space or you don’t have a big budget doesn’t mean that you should skimp on style. Different label materials and special printing techniques can help your products appeal more to your audience, whether you want to add an eye-catching metallic shine through hot foil stamping or use a matte black stamp to emphasize certain aspects of your design. One potential threat for your essential oil labels is exactly what you’re trying to sell. Oil, along with water and other damaging substances, can wreak havoc on your label. Fortunately, label lamination and materials like waterproof synthetics will help your labels withstand interaction with everyday substances. Lamination also provides scratch resistance, so your designs don’t get scratched off over time. This will help ensure that your packaging looks great long after you apply your labels.
Good packaging is practically essential for making your products stand out from the competition. However, it’s important to work with a good label printing company to make sure your packaging brings out the best in your essential oil labels.
When it’s time to commit to custom essential oil bottle labels, Labels Packaging Company is here to help. Our digital printing technology and expertise allow you to invest in high-quality labels with a fast turnaround time. While creating your essential oil labels, we know you won’t limit yourself to just one scent.
