Digital label printing is an innovative technique that can drastically cut production times. This type of printing eliminates the need for expensive plates and film while allowing full control over high-quality printing runs. While digital printing may not be as fast as flexographic printing for larger runs, it offers several distinct advantages over conventional label printing styles and provides an incredible level of customization.
In many situations, digital printing is more cost-effective. In fact, digital printing is a more substantial method for creating labels because it reduces the waste produced during the printing process. Digital printing doesn’t require the creation of plates and uses 4 times less ink.
Digital label printing offers you an easy method of printing exactly what you need when you need it with minimal waste. Digital printing is more ecologically friendly than flexographic printing. There are no plates, blankets, or screens to be washed off eventually ending up in our environment which causes damage to our planet. Digital printing enables the easy creation of high-quality labels. If you need to print labels with small print, tight registration, multiple languages, SKU numbers, barcodes, QR codes, and highly detailed artwork, digital printing is the best solution. Digital label printing is especially effective for producing pharmaceutical labels and medical device labels for highly sensitive and technical products for specialized applications.
Digital printing allows users to easily customize every printing run to exact specifications. While other forms of label printing may require more extensive setup procedures, digital printing allows users to update their creative files with ease before or after a printing run. This ability makes digital label printing incredibly efficient for short runs or multiple runs with slight variations between each. If your business creates products that require a unique touch when it comes to labeling, custom product labels are much easier and faster to create with digital label printing. Digital label printing does not require making plates or exchanging plates between runs; simply update or change the creative file for each label printing run and continue printing.
Digital label printing is ideal for short-run label printing. What digital label printing lacks in speed compared to other label printing methods is more than makes up for inflexibility. Short runs are a breeze when you have a digital label printing partner that can adapt quickly to changing label requirements, handle multiple short runs for many different products easily, and upload changes on the fly.
Digital label printing requires low printing minimums, so it’s easy for small businesses to coordinate short-run label production or print low quantity orders without sacrificing quantity. While flexographic printing offers speedier printing, this is only a cost-effective printing solution for very high-quantity productions due to the need for plate creation.
Ultimately, digital label printing means high-quality, durable product labels printed on demand. Small companies can produce low quantity orders with a high-end look and feel, and larger production orders from bigger companies are still easy to manage. The tradeoff of speed for quality is well worth it, and the digital labels produced for large production runs will be more effective, longer-lasting, and more visually impressive than conventional printing methods could allow.