Variable data printing technology is the perfect way for companies to scale their personalized marketing efforts. Sending hundreds of thousands of printed pieces out to customers can be effective if you know your target audience. Labels Unlimited Company can customize each label piece however you'd like. Sending just hundreds? No problem, our technology allows you to print as many, or as few, pieces you need while keeping the end result affordable.

Digital Variable Data Labels

Labels can go much further. Variable Data Printing is the technology we use that allows you to change background images, colors, artwork, and text-based on different triggers. Print a different image on your offer for different types of customers. Send personalized birthday cards on labels for each month of the year. Add new copy for customers that have been loyal fans.

Variable data printing lets you personalize your print with all of the details you know about your customer. Industry statistics suggest that by using personalization, you increase your customer response rate and lower your cost of acquiring customers (CAC).

How Variable Data Printing for Custom Labels Works

With Labels Unlimited Company’s state-of-the-art digital printing technology, variable image uses are limited only by the imagination. For starters, companies can create meaningful, highly personalized prospecting programs to attract new business. Imagine the novelty and impact of a truly customized piece, including custom digital labels in our mass-produced world (e.g., getting a bottle of wine with your picture, name, and a personalized message on the label).

We offer variable printing capabilities including:

  • Variable Images
  • Variable Text
  • Consecutive Numbering
  • Barcodes
  • QR Codes

Availability of advanced, reasonably-priced custom digital printing technology enables the creation, literally, of one-of-a-kind instead of one-size-fits-all packaging and custom promotional pieces. Customize each with a custom digital label featuring the recipient’s photo, logo, or other company identifier and a personalized message describing “amazing designs” awaiting the prospects.

Variable Label Printing Ideas are Adaptable to Just About Any Product

VDP works by importing a spreadsheet of customer data to make targeted marketing campaigns based on data that matters. We take care of file merging, mail presorting, and data scrubbing for you. Winning big has never been easier.

Create an Original Art Collection.

Using affordable original artwork created by a local artist or even original children’s finger paintings can be an intriguing approach. This type of variable label printing and digital sticker printing could work well for purveyors of wine, cosmetics, specialty goods, etc. Each package is unique while maintaining overall branding, giving it uniqueness in a retail environment.

Labels deliver unmatched benefits and value including:

  • Versatile printing capabilities
  • Quick turnaround for digitally printed orders (after proof approval)
  • Low minimums and no maximums
  • Superior quality and service backed by our 100% satisfaction guarantee
Start on your labels by getting an instant online quote! For more information, please call (773) 523-7500 or email

Serving All Markets

Markets served include food and beverage, household cleaners, personal care products, automotive and other packaging-related industries.

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